Wednesday, December 12, 2012

A Livestrong bracelet for pets: Project Blue Collar supports the underdog

Today... Lulu is sporting her latest accessory.

See it? That narrow blue strip of silicone around her neck? It's not a flea collar -- Lulu is supporting the underdog.

You've heard of Livestrong bracelets, right? Well this is Project Blue Collar. It's a Livestrong bracelet for dogs.

Who are they supporting -- why their friends still in shelters, of course!

Project Blue Collar is the brainchild of Carole Feeny. She created the project as a simple way for shelters to raise money.

"I thought, how great would it be if others got to see how these dogs turn out, that they aren’t damaged but instead are wonderful loving members of our family?" Feeny said. "The second piece was that people who have rescued a dog are proud of the fact and want to tell their story.  This gives people a way to show and share their pride."

So she debuted Project Blue Collar at Barkworld Expo in Atlanta last October. That's where I bought Lulu's.


The concept is simple: each collar costs $10. When you buy a collar, Project Blue Collar gives a collar to a shelter. The shelter can then sell the collars at any price they want to raise money for the shelter.

"We choose one rescue or shelter per month to receive that month’s donations," Feeny said. "Versus onesies and twosies, we thought it made more sense to be able to give in bulk.  The intent is for the rescue organization to sell the collars themselves and keep the revenue."

So far, they have donated collars to three shelters: Stray Animal Adoption Program (SAAP), Save the Animal Foundation (STAF) and K-9 Second Chance. 

They are working on getting the collars into stores, but if you want to buy one right now, just go to Project Blue Collar.com.  

20 comments :

  1. Love Blue collar project. You look pawtastic in this collar. Tail wags

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  2. Woof! Woof! Will check it out ... a great project. Happy 12-12-12 Wordless Wednesday. Lots of Golden Woofs, Sugar

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  3. Lulu is working that collar! Love the Blue Collar Project too, what a pawsome idea!

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    1. It is! I hope they get more publicity!

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  4. What a cool idea! Thanks for sharing. I had not heard of this before. What a great way to promote shelter pets and help out shelters at the same time.

    cheers,

    Mary

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    1. And they are willing to work with groups as well.

      Mary, I tried to post a comment on your blog and I was getting error messages. I just wanted to say that clicker training is working well for Lulu and keep up the good work promoting positive training.

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  5. Very cool!!!! I will have to check it out. And you look quite stylish, Lulu!

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  6. HiYa Christie! Lulu looks paw-some in her blue collar. :-D
    psst.. I posted a review a couple weeks ago about Project Blue Collar. Have you seen it?

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    1. Edna! I have not. Can you send me the link? I clicked on your name but your blog URL didn't come up.

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  7. That's such a great idea, I'd not heard of it - thanks for sharing! :)

    Hope you're having a fun day :)

    Your pal Snoopy :)

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  8. Hey Lulu, Jet here. Hi Miss Christie.

    FABULOUS idea... Mom has to catch up on some biscuit $ stuff, however, will keep this in mind. We love the 2 prong thought process... Thanks so much for sharing. :)

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  9. What a fantastic idea and Lulu looks sooooooooooo proud wearing it! Thanks for sharing Lulu..
    Maggie

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  10. That's a nice idea and Lulu looks very proud to wear it.

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  11. You have a very proud looking dog there!

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  12. I want one for my Pomeranian breed. This spring there is a dog walk to stand up against breast cancer and I figure my dog too should carry one.

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  13. Lulu looks like she's ready to rock the road. She sure could strike her own pose in here.

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