Today... Lulu is sporting her latest accessory.
See it? That narrow blue strip of silicone around her neck? It's not a flea collar -- Lulu is supporting the underdog.
You've heard of Livestrong bracelets, right? Well this is Project Blue Collar. It's a Livestrong bracelet for dogs.
Who are they supporting -- why their friends still in shelters, of course!
Project Blue Collar is the brainchild of Carole Feeny. She created the project as a simple way for shelters to raise money.
"I thought, how great would it be if others got to see how these dogs turn out, that they aren’t damaged but instead are wonderful loving members of our family?" Feeny said. "The second piece was that people who have rescued a dog are proud of the fact and want to tell their story. This gives people a way to show and share their pride."
So she debuted Project Blue Collar at Barkworld Expo in Atlanta last October. That's where I bought Lulu's.
The concept is simple: each collar costs $10. When you buy a collar, Project Blue Collar gives a collar to a shelter. The shelter can then sell the collars at any price they want to raise money for the shelter.
"We choose one rescue or shelter per month to receive that month’s donations," Feeny said. "Versus onesies and twosies, we thought it made more sense to be able to give in bulk. The intent is for the rescue organization to sell the collars themselves and keep the revenue."
So far, they have donated collars to three shelters: Stray Animal Adoption Program (SAAP), Save the Animal Foundation (STAF) and K-9 Second Chance.
They are working on getting the collars into stores, but if you want to buy one right now, just go to Project Blue Collar.com.