Friday, April 26, 2013

Where to buy cruelty-free: Target

One thing people think when considering going cruelty-free is that they will find themselves shopping at health and organic shops.

But it's not true.

Every Friday I will try to show you how easy it is to find cruelty-free products, like laundry detergent and hand lotion, at your favorite stores.

Today, we're going to Target.

As I walked into my Target Supercenter, I was excited to see several cruelty-free products in the flier for this week!

My first stop was the cleaning products section. I do actually need a few things, so this was the perfect time.

Jackpot! Two cruelty-free laundry detergents right next to each other: Method and Seventh Generation.

I decided to go with Method, since it was a smaller bottle, and a bit cheaper.


Look how tiny it is! This $6 bottle is 25 loads of laundry! I usually buy All or Purex, which is a couple of dollars cheaper.

Next I needed some cleaners. Method, Mrs. Meyer's and Seventh Generation cleaners were all next to each other on that part of the aisle.

I chose the Method glass cleaner.


The Mrs. Meyer's surface cleaner.

And the Seventh Generation bathroom cleaner.

And in the next aisle, I grabbed a bottle of the Seventh Generation dish soap.

All these products are cruelty-free.

These were easy to find.

But the problem with Target is sometimes things are not where they should be. For instance, Mrs. Meyer's and Method hand soaps were with the household cleaners.

Shampoos were in the beauty products section.

This is Giovanni, a cruelty-free shampoo and conditioner. And I found it in the beauty products section.

Right next to the Burt's Bees section, which also has shampoos and conditioners. Did you know that?

They also have makeup and other products, on top of that familiar lip balm we all know.


I also found Alba Botanicals, Gud, by Burt's Bees, and Dr. Bronner's Magic Soaps.

I also found E.L.F. Cosmetics. These are not on the Leaping Bunny list, but they are on the PETA lists.



Finally, I found one last product in Toothpaste section.



Tom's of Maine was next to the Sensodyne! And they even have a children's version.

So it is possible to find lots of great cruelty-free products in Target. You just have to look a little harder.

Here are the products I bought. I'll be reviewing these over the next few weeks.



Next week, we'll be checking out Walmart!

25 comments :

  1. Good to know! I love to shop at Target and I'll be coming back to read your reviews!

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  2. Good to know! I love to shop at Target and I'll be coming back to read your reviews!

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  3. Thanks! I hope you find them helpful. Next up is Walmart.

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  4. I just started switching over to cruelty-free products and I found your blog! You had some really good info, but I wanted to let you know about a few things I've found, just in case you didn't know :) While Toms of Maine does not test on animals, their parent company Colgate-Palmolive still does. The company is working towards change, but they are still not cruelty-free. In addition, Burt's Bees' parent company, Clorox, also test on animals. Just a little FYI I thought you might want to know about!

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    1. Oh, I'm aware, thanks. The thing about both Tom's and Burt's though is that they are independent subsidiaries, so groups like Leaping Bunny and PETA can source everything and guarantee nothing is tested on animals.

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  5. Thank you so much for taking the time to do this! My family is making the switch to cruelty free products and you have made this much easier!!!

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  6. I'm shopping at Target for now on. It's the only store that carries a variety of cruelty free products in my area. I asked an employee at Walgreen's if they had a cruelty free section and she responded no and told me they aren't that sophisticated..It's not about being sophisticated. It's about being socially conscious and humane. I'm sick of the cruel and unusual treatment these animals endure. ENOUGH IS ENOUGH and if stores won't carry cruelty free then I'm boycotting the stores as well. I've had enough.

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    1. Judy E in WA stateAugust 4, 2014 at 12:26 AM

      I recently made the decision to switch. I agree 100% and then some with you. Enough is enough and we MUST fight this war together. I cannot and will not tolerate animal abuse in any form.

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    2. I feel your pain! I live in a small town and its really hard to find cruelty free products here. Not many stores and not much variety!

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  7. Is Target's brand Up & Up cruelty free? I can't find this out anywhere (even through them).

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  8. Yes, all Up & Up products are cruelty free. The beagle freedom project made an app called Cruelty Cutter which I use all the time at the store. You can scan the barcode on any product and it will tell you about the company and whether they test on animals. The app costs a few dollars but it is made by one of my favorite rescues and it is totally worth it! I highly recommend it! If you check out the beagle freedom project you will love them too :). Also, if you want to look up a type of product like shampoo, you can browse on their by product type and it will give you a whole list of companies.

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    1. I have Cruelty Cutter and scanned an Up & Up body lotion and it came back as not cruelty free. :/

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  9. I appreciate this info! I've downloaded the app and will be following your blog.Thanks!

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  10. PLEASE!!

    Seventh Generation is not a Cruelty Free Company!!!

    http://www.peta.org/action/action-alerts/calling-seventh-generation/

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    1. I've seen the PETA campaign against Seventh Generation, but I'm skeptical of their claims (and of PETA in general). Leaping Bunny has a much more thorough cruelty free vetting program and they still say Seventh Generation is cruelty-free.

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    2. So how are you suppose to know? Who has the correct information?

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  11. Thank you so much for all the info. I'm switching over to cruelty free. Doing it slowly as I need something so I have time to do research. That app looks perfect. Im going to check it out!

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  12. I love what you've laid out here but please take note that while "Burt's Bees" products are cruelty free, the parent company that now owns "Burt's Bees", Clorox, is far far from animal friendly. So when you spend your money on Burt's, you're still feeding the animal testing machine.
    Other than that through, nice info.

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  13. Tom's is not cruelty free!

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  14. Yes it is..Label has bunny on it and says animal testing free and animal ingredient free. It is on PETA list and bunny free bar code scanner that scans for cruelty free products..

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  15. Sun laundry products are cruelty free. They make Surf, All, Wisk and Snuggles to name a few and you can get them at any supermarket, Walgreens etc.

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  16. Sun laundry products are cruelty free. They make Surf, All, Wisk, Sun and Snuggles to name a few and you can find them in any supermarket, Walgreens etc.

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  17. Hi, thanks for all the great info! Although Burts Bees states it is a cruelty free company, it does use animal-derived, non-vegan ingredients in some of its products. For example, Burts Bees uses Carmine, a red dye derived from the crushed bodies of harvested and killed beetles, in some of its lip balms.

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  18. Hi, thanks for all the great info! Although Burts Bees states that it is a cruelty free company, it does use some animal derived, non-vegan ingredients in its products. For example, Burts Bees uses Carmine, a red dye derived from the crushed bodies of harvested and killed beetles, in some of its lip products.

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  19. Also the company Kao which owns jergens, biore, and John Frieda doesn't test on animals.

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